Are you looking for an experienced speaker to present a sales training seminar or motivational keynote at your next meeting?
9 Good Reasons to Have John Boe Present a Keynote Program at Your Sales Meeting
1. Experienced international professional speaker.
2. Presents entertaining and highly-interactive programs.
3. Syndicated columnist with 200 sales training and motivational articles published worldwide.
4. Recipient of the Dale Carnegie Highest Award for Speaking Achievement.
5. Created the DVDs Selling Face-to-Face and Body Language: How to Read Your Prospect Like a Book.
6. Co-authored the book Mission Possible with Dr. Stephen R. Covey (author of The 7 Habits of Highly Effective People).
7. Co-authored the book Top Dog Sales Secrets with Tony Alessandra and Jeffrey Gitomer.
8. Recognized by SalesDog.com as one of the Top Sales Trainers and Customer Service Experts in America.
9. The presentation is fully-customized to your organization.
If you would like to request a speaking proposal or check John's availability to speak at your next Sales Meeting, contact Sherry Leamon at 937 299-9001 or fill out the Proposal Request form below.
Adversity Gives You Strength
Every challenge, setback, and personal difficulty you encounter in life also brings with it the seed of equivalent or greater benefit! The key to overcoming adversity is to avoid the temptation of panic and instead, focus on finding the greater benefit. Adversity will never leave you where it found you; it will either strengthen your character or weaken your resolve.
How can you stay self-motivated and productive in the midst of turbulent times and a sluggish economy? How do you persevere as a salesperson when times are tough and customers seem to be holding on to every penny in fear of economic uncertainty? Herodotus, the Greek philosopher, said, "Adversity has the effect of drawing out strength and qualities of a man that would have lain dormant in its absence." The Chinese word for crisis, pronounced “way-gee,” is made up of two separate characters, the first representing “danger,” and the second meaning “opportunity.”
I find it interesting that people faced with similar adversity often experience remarkably different outcomes. Some people become weakened, some become hardened and some become stronger. If you place a carrot, an egg and a coffee bean into a pot of boiling water, each reacts in a completely different manner to their conditions. The carrot goes into the boiling water firm and comes out soft; the egg goes in fragile and comes out hardened; while the coffee bean turns the hot water into coffee by releasing its flavor and aroma!
Selling in these challenging times demands determination and personal fortitude. Having the will to persevere when times are tough is a characteristic commonly found among self-made millionaires. Are you a quitter? The last time you failed, did you stop trying because you failed or did you fail because you stopped trying?
Thomas Edison documented 10,000 failed attempts to develop the electric light bulb. A reporter asked the great inventor how it felt to have failed 10,000 times trying to invent the light bulb. Edison responded, "Young man, I didn't fail 10,000 times trying to invent the light bulb, I simply documented 10,000 ways that it wouldn't work." Imagine how different our world would be today if Edison had been a quitter. You must expect to encounter detours, roadblocks and potholes of adversity along the road of life. The next time you are faced with adversity, learn from it and know that you are becoming a much stronger person because of it!
Key Learning Objectives
Burn Your Boat: The Power of Total Commitment
I believe that the great NFL Hall of Fame coach, Vince Lombardi, had it right when he said, "The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor." Do you agree with coach Lombardi or are you the type of person who has difficulty staying focused and keeping commitments? Do you allow the negative influences of fear, anxiety, self-doubt and worry to dominate your thinking and sabotage your results? Sadly, most people fail to achieve their goals, not because they’re lazy or lack self-motivation, but because they were never “fully committed” to succeed! I can’t think of a single great achievement that has ever been attained without first a plan of action and then an unshakable commitment to its accomplishment.
The ancient Greek warriors were both feared and respected by their enemies. In battle, the Greeks established a well-deserved reputation for their unsurpassed bravery and unshakable commitment to victory. The key to their overwhelming success on the battlefield had far more to do with how the Greek commanders motivated the warriors than it did with issues of tactics or training. The Greeks were master motivators who understood how to use a “dramatic demonstration” to infuse a spirit of commitment into the heart of every warrior. Once the warriors had been offloaded from their boats onto their enemy’s shore, the Greek commanders would shout out their first order…“burn the boats!” The sight of burning boats removed any notion of retreat from their hearts and any thoughts of surrender from their heads. Imagine the tremendous psychological impact on the soldiers as they watched their boats being set to the torch. As the boats turned to ash and slipped quietly out of sight into the water, each man understood there was no turning back and the only way home was through victory.
In your sales career your battles are not fought with weapons on foreign shores, but within the confines of your own mind. A truly committed salesperson does not have the luxury or the time for the self-indulgence of negative thinking. The true underlying motivation for all success is a deep and unwavering commitment to the task at hand. The sales profession is a demanding and challenging career, but it is also personally rewarding and financially lucrative for those who are fully committed to becoming successful. If you are being pushed around mentally by thoughts of fear, anxiety, self-doubt and worry, it’s time to “burn your boat” and become fully committed to your sales career!
Key Learning Objectives
Leadership in the Face of Adversity
Leading your sales team is easy when things are going well... when sales targets are being met, when customers are satisfied, work is busy, and everyone is performing at their best. The challenge for leaders is when times get a little tougher... when the budgets get tighter and your customers’ expectations seem much harder to meet. Whether we like it or not, adversity is part of life. As a leader, your ability to successfully handle setbacks, challenges, and obstacles is one of the most robust predictors of your personal growth, future contributions and happiness in life. Leadership in testing times can be difficult, frustrating and can breed fear and despondency. Difficulties are always going to arise, but it’s not the situation, it’s how you handle it that defines you as a leader.
Great leaders are lauded for their successes. But, paradoxically, what makes good leaders great are the trials and tribulations of failure. Very often, the lessons learned from confronting fear and uncertainty, and from experiencing frustration, transform good leaders into great ones. Today, leaders who have endured adversity are most likely to be the ones with the resilience and resolve to succeed.
When we think of business careers, we assume that great leaders develop and rise to the top in a hierarchical progression. Modern organizational life exists to celebrate success and deny failure... no one ever notes a significant setback or mistake on their résumé. But the fact is, successful careers are not successful continuously. There are ups and downs, twists and turns, detours and digressions, some triggered by professional events and some by personal ones. And even though it may be embarrassing or painful to discuss how they stumbled, an overwhelming majority of leaders privately admit that that’s when they learned the most.
As a student of military history, I have always been impressed with the ability of famous leaders to seemingly bounce back from just about any difficulty or adversity. This is also true in the fields of sports, politics and business. In some ways, great leaders are also great survivors. They often thrive on chaos and adversity. No adversity seems too great to prevent them from finding some advantage. While I certainly don’t believe in deliberately creating difficulty, there are nonetheless some principles that you can apply to turn adversity to your advantage.
Key Learning Objectives
The Art of Motivating Salespeople
After years of dealing with a tough economy and declining market conditions, even the best sales reps on your team can sometimes become discouraged and lose their motivation to close sales and develop new business. As a sales manager, senior executive, or business owner, I am sure that this scenario is very familiar to you. What if there was a simple, yet effective way to inspire and motivate your sales team to close more sales in this difficult economy... would you be interested in learning how to do that?
When the tide comes in, all the boats in the harbor go up!
The long-term benefit of an incentive program is to coax your sales force out of their production comfort zone. Once a salesperson stretches to a new level of personal production, their self-confidence and expectations skyrocket. Traditionally, sales managers have relied primarily on commission to motivate their sales force. Unfortunately, a compensation structure based solely on commission does not address separate motivational factors and therefore, commission alone will not motivate your sales force to peak performance.
The challenge of designing an effective sales incentive contest is that it should not only appeal to your top producers, but it must also excite average to below average salespeople as well. A successful incentive program is a mixture of awards, recognition, and peer pressure. To encourage salespeople to reach their full potential, successful managers personalize incentives.
Creating a culture of trust; leveraging the power of peer recognition; and focusing on the enablers and tools that help salespeople reach their potential in an increasingly complex business environment... these are all critical parts of the overall picture of motivating a sales force more effectively. By gaining a deeper knowledge of human motivation, sales executives can put in place a more holistic approach... one that integrates people, process, technology, and compensation strategies... to encourage and reward the behaviors that help produce high performance.
What's more, gaining insights into what really makes a sales force tick has benefits that go well beyond the sales organization, since many of the lessons also apply to workforces in general. Not all workers, of course, have motivations and incentives as tied to the very definition of their jobs as salespeople do. But today, those managing all types of workforces are beginning to understand what chief sales officers have known for years: When it comes to motivating people toward great performance, it's not just about the paycheck.
Key Learning Objectives
Body Language: How to Read Your Customer Like a Book
Are your sales reps missing their prospect’s buy signals? Professional salespeople continuously monitor their prospects' body language and adjust their sales presentation accordingly. By understanding a prospect’s body language gestures a sales rep can minimize perceived sales pressure and know when it’s appropriate to close the sale!
Research shows that a prospect decides in the first few moments whether he or she likes a sales rep or not. Yes, we also judge a book by its cover too. There is absolutely no substitute for a positive first impression.
Top salespeople and the most successful managers recognize the importance of nonverbal communication in the selling process and have learned to "listen with their eyes." They understand that one of the easiest and most effective ways to close sales is to be aware of their prospect's "buy signals". Are you aware that your body language reveals your deepest feelings and hidden thoughts to total strangers? It might surprise you to know that research indicates over 70% of our communication is done nonverbally. In fact, studies show that nonverbal communication has a much greater impact and reliability than the spoken word.
Are you aware that your body language reveals your deepest feelings and hidden thoughts to total strangers? It might surprise you to know that research indicates over 70% of our communication is done nonverbally. In fact, studies show that nonverbal communication has a much greater impact and reliability than the spoken word. Therefore, if your prospect’s words are incongruent with their body language gestures, you would be wise to rely on their body language as a more accurate reflection of their true feelings. Body language is a mixture of movement, posture, and tone of voice. The good news about this subject is that your subconscious mind already understands the meaning of every gesture, posture, and voice inflection. The bad news is, without the proper training you are unable to consciously apply this information.
If your sales team is working hard, but aren’t consistently generating enough sales and getting referrals, chances are, it’s a matter of trust and rapport. One of the most critically important and yet frequently overlooked aspects of the selling process is creating a solid foundation of trust and rapport. Once a sales rep has established trust and rapport with his or her prospect, they actually have the hard part behind them and can anticipate making the sale. It really doesn’t matter how knowledgeable you are about your product line or how many closing techniques you have mastered, because the truth is that unless you have earned your prospect’s trust and confidence you aren't going to make the sale. While there’s no approach that will work 100 percent of the time with every prospect, fortunately there are fundamentals that your sales team can use that will help them build trust and rapport quickly... face-to-face or over the phone.
Key Learning Objectives
Selling to the Four Temperament Styles
Have you ever wondered why you seem to hit it off right away with some people, while with others it's more like oil and water? A person's temperament style not only determines his or her energy level, behavioral traits, body language patterns, and buying style, but it also influences compatibility with other people. Yin Yang, the ancient Chinese symbol for balance, depicts the strong attraction and complementary nature of opposites. Just as oil and water repel, while magnet and metal attract, we too are attracted or repelled by other people instinctively. For example, each of us have met someone for whom we felt an immediate affinity or, for some unknown reason, an instant dislike. In reality, we are intuitively responding to the natural chemistry, or lack thereof, between temperament styles.
Today we have access to revolutionary tools such as the Internet, cell phones, and video conferencing all to support us in communicating effectively. Even with all of these high-tech tools at our disposal, the alarming number of lost sales, disgruntled employees, dissatisfied customers and failed relationships are evidence that none of us are as effective at understanding people as we might like to believe. For example, what about that sale you thought you had closed, but for some unknown reason your prospect changed his or her mind and didn't buy... or at least they didn't buy from you. Chances are you lost that sale, not because of a lack of effort or product knowledge, but because of your inability to recognize and adjust to your prospect's temperament style. A temperament style mismatch is often referred to as a "personality conflict." Sadly, commission-based sales reps who don't know how to make adjustments to their sales presentation to match their prospects' temperament style or "buying style" end up with skinny kids!
Research indicates that there are four primary temperament styles; Aggressive, Expressive, Passive, and Analytical. Each of these four temperament styles requires a unique marketing approach and sales presentation strategy. Hippocrates, the father of medicine, is credited with originating the basic theory of the four temperament styles twenty-four hundred years ago. Since the days of ancient Greece, there have been many temperament theories and a wide variety of evaluation instruments, but essentially they utilize the four temperament styles that Hippocrates identified. Hippocrates observed that these four temperament styles have a direct influence on our character traits, personal preferences, and general outlook on life. A person's temperament style is determined genetically and has nothing to do with his or her gender, skin color, astrology sign, birth order, or childhood experiences. Environmental factors don't create a person's temperament style, they merely reveal it. For example, if you are born into the analytical temperament style, you will be shy and reserved for your entire life. This is why you can have children with different temperament styles raised by the same parents.
If you're making a sales presentation to a prospect with the aggressive temperament style, go with a "big picture" bottom line solution approach. Under pressure, this temperament style can quickly become aggressive, explosive, and ill-tempered. Can you say Mike Tyson? It's definitely a good idea to give an aggressive temperament style prospect many options so you don’t threaten their need for control. In addition, be very careful not to waste their time with a long warm up or too much chitchat... get to the point quickly and stick to business. While at the other extreme, the analytical temperament style prospect has a need for detail and therefore requires a great deal of information and a much slower-paced sales presentation. If you make the mistake of going "big picture" with an analytical style prospect, they will feel that you are not giving them enough information to make a decision. The analytical temperament style is often referred to as having an engineer's mentality. It's not that they want to be right; it's that they can't stand to be wrong. They would rather research information than make a premature buying decision. Their cautious, "numbers-driven" analytical nature makes them extremely susceptible to "paralyses through analysis" and buyer’s remorse. It pays to give the analytical temperament style prospect tons of facts, guarantees, testimonials, and continuous reassurance that they're making a good decision.
Win-Win Principles of Persuasion and Negotiation
good are you at negotiating or persuading others? Do you know the
characteristics of successful negotiators? Are you a trained negotiator
who knows how to use persuasion principles and negotiation tactics
skillfully to find a win-win solution? Can you deal effectively with
highly competitive negotiators? Do you have specific techniques for
dealing with deadlock situations? Do you know how to use emotions to
influence negotiation outcomes? If you want to stand out from the
crowd, get promoted or develop an award winning sales team you need to
polish your communication and persuasion skills.
Throughout history, our most admired leaders are remembered primarily for their ability to instill courage and inspire confidence. Just think how different this world might be without the calming reassurance of FDR's fireside chats or Churchill's defiant eloquence. President Kennedy once remarked that Winston Churchill had the ability to take the English language to war. Churchill clearly understood the power of words and said that he had the English language deep in his bones. He would spend hours at a time rewriting and rehearsing his speeches and as a result, Churchill galvanized a nation with his words.
When we communicate
effectively we succeed. Whether you're in commission sales or on a
salary, your income and career advancement are directly linked to your
ability to communicate and persuade. The higher you climb the corporate
ladder, the more you will be called upon to speak. It doesn't matter
whether you're an agent selling an insurance policy or a manager goal
setting with your sales team, if you want to focus attention and gain
consensus, paint word pictures. In her book, Knockout Presentations,
communications coach Diane DiResta suggests using vivid language,
"Metaphors transport the listener to a different dimension. They grab
hold of the mind and stimulate the imagination. The brain thinks in
pictures, not words." Analogies, metaphors, stories and anecdotes all
work together to help you create vivid word pictures to keep your
listeners emotionally involved.
Key Learning Objectives
Customers for Life: Going the Extra Mile
Are you someone who consistently goes the extra mile and routinely over delivers on your promises?
It's rare these days, but it's the hallmark of high achievers who know that exceeding expectations helps you stand above the crowd. Almost by force of habit, successful people simply do more. Do you exceed expectations? Do you surprise your customers and co-workers with more than they were expecting from you? Do you have the opportunity - but also the personal initiative - to go the extra mile?
To be successful you must change your thinking. You can only win by making extra efforts. People who go the extra mile always get payback. You will discover yourself becoming more self-confident, more self-reliant and more influential with those around you.
People notice the special services and all the small touches that make dealing with you so pleasurable. And when they are talking to their friends they will mention you and recommend you because you are the one who stands out. People will see that you pay attention to detail, that you consider all the small things that really make a business successful, that you care about your image, and that you belong with all the other people who work hard to achieve. You will attract new business and new opportunities.
The most successful companies place great value on developing lifetime relationships with their customers. In today’s competitive marketplace, they are aware that their customers are aggressively prospected and their loyalty cannot be taken for granted. Customer focused companies recognize that relationship building and follow on service are critical components for promoting both customer retention and revenue growth.
Rendering quality customer service is both a responsibility and an opportunity. Often salespeople view customer service as an administrative burden that takes them away from making a sale. The truth is that customer service provides opportunities for cross-selling, up-selling, and generating quality referrals.
Customers describe quality customer service in terms of attention to detail and responsiveness. Customer satisfaction surveys consistently point to the fact that the little things make a big difference. Not surprisingly, the top two customer complaints with regards to customer service are unreturned phone calls and a failure to keep promises and commitments. Make an effort to see yourself through your customers’ eyes. True customer service is meeting and surpassing your customers’ expectations.
Successful salespeople “go the extra mile” when providing service and turn the customers they serve into advocates to help them promote their business. Your referrals and follow on business are in direct proportion to the quality and quantity of service you render on a daily basis. Would you like more income and more referrals? Then it's time for you to improve your service and start going the extra mile!
Key Learning Objectives
Prospecting for new business is critically important and for the majority of salespeople, it is by far the most challenging and stressful aspect of their profession. Successful salespeople are proactive and recognize the importance of prospecting for new business daily. They don't have to be reminded to ask for referrals or follow-up on a sales lead, they do it automatically. This article is packed full of helpful phone calling tips and techniques which, if put into practice, will fill your appointment calendar with new business opportunities!
During a face-to-face conversation, first impressions are based primarily on appearance. While on the other hand, first impressions created over the phone are based on brevity, vocal quality, and attitude. An upbeat mental attitude is contagious and, unless taken to an extreme, builds rapport and creates a very positive first impression. Keep in mind that a smile can be heard over the phone. The best way to build trust and rapport during a phone conversation is to match your prospect's energy level. This is accomplished by "subtly" matching their rate of speech and tone of voice. For example, if you have the tendency to speak fast/loud and your prospect begins speaking slow/soft, you will need to lower your voice and slow your rate of speech down to match them. The psychological power behind the principle of matching is based on the premise that people want to do business with salespeople who they feel are similar to them.
Key Learning Objectives
While you may not have recognized it, the last time you ordered from a fast food restaurant or went to the post office, there is a good chance you experienced some form of cross-selling or up- selling. Cross-selling and up-selling are well-established and highly effective marketing practices utilized by a wide variety of industries.
Up-selling and cross-selling can be keys to profit generation for sales representatives and business owners. Cross-selling and up-selling are often confused with each other and used synonymously when, in fact, subtle differences between the two types of selling do exist. Both benefit the business owner who can generate greater profits by offering multiple products related to his or her main product line, or multiple versions of the same product, each with varying degrees of profitability.
Progressive companies understand the power of cross-selling and up-selling and recognize these sales techniques as critical components for promoting both customer retention and revenue growth.
It is a proactive, ongoing sales process designed to provide your existing
customers with a full range of your company's products and services. The good
news is, cross-selling and up-selling are one of the most profitable and least risky endeavors a
company can undertake. The bad news is, if your cross-selling and up-selling program is not
properly administered and monitored you run the risk of losing customers and
creating conflict within your sales team.
Not surprisingly, two of the key elements that make cross-selling work are
trust and convenience. Your customers already possess a degree of trust in your
company, and this can be converted into additional sales that are not directly
related to their existing products.
Some might suggest that customers are irritated by cross-selling and perceive it as an aggressive sales approach. Interestingly enough, consumer research indicates that the reverse is actually true. Most customers prefer a full spectrum of products and services and appreciate the convenience that is provided through a comprehensive cross-selling and up-selling approach. In addition to generating new sales, cross-selling promotes customer loyalty and as a result, keeps competitors at arm's length and your business on the books.
The best place to introduce your customer to the concept of cross-selling and up-selling is during the initial needs analysis meeting. Unfortunately, many salespeople fail to take the time to conduct a thorough needs analysis and as a result, do not uncover potential products and services that would be of benefit to their customer. Ask questions and take good notes. Effective cross-selling is all about guided self-discovery. Through a series of thought provoking, open-ended questions, successful salespeople assist their customers to uncover potential needs.
Key Learning Objectives
Recruit Your Way to the Top
Essentially a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important tasks, recruiting is the least understood and by far the most challenging.
When you recruit the right person you will find that they're self-motivated and eager to train. On the other hand, if you hire someone that is not suited for the position, you'll experience low morale, high turnover and find yourself constantly in the training mode.
While there's no perfect system that can guarantee you'll hire the right
person every time, there are fundamental guidelines you must follow if you
expect to recruit your way to the top!
Are You a Buyer or a Seller? It pays to be patient and
selective during the interviewing process. Obviously, what you're looking for is
a hard- working, self-motivated, team player and not just a warm body to fill
the position. By approaching the interviewing process with a buyer's mentality,
you're more likely to maintain your objectivity and hire a long-term top
During the initial interview, the vast majority of sales managers have a
tendency to oversell the position. These well-meaning managers make the
fundamental mistake of describing the sales profession in its most favorable
light by over-emphasizing the compensation potential and understating the
Buyers understand the importance and the responsibility of being
straightforward and laying all of their cards on the table. They know through
experience that it is better to run the risk of scaring off a prospective hire
than to face a disillusioned salesperson after the fact. Buyers tell it like it
is by emphasizing the demanding aspects of the sales profession such as
rejection and hard work. By placing a few roadblocks and challenges in front of
a prospective hire you are able to check his or her interest and validate their
Making the wrong hiring decision means throwing away a substantial investment of time and money on recruitment, training and benefits. This fundamental program is your ticket for making the right hiring decisions and building a world-class sales team.
Key Learning Objectives
Overcome Prospect Objections and Close the Sale
In today's challenging, hyper-competitive and ever-changing business
environment, your sales team's ability to negotiate effectively with their
customers is critical to the profitability of your company. Nothing happens
until the sale is closed! Before a salesperson has earned the right to ask for
the order they must first qualify their prospect financially and conduct a
thorough needs analysis.
People dislike being pressured into making an important decision. They want a
salesperson that takes the time to understand their needs and treats them with
respect. High-pressure closing tactics are unneeded and ineffective. John
teaches participants to close the sale using professional, low-pressure, win-win
Unfortunately, the first two orders many new salespeople receive are "Get out
and stay out!" It is only natural for your prospect to procrastinate when asked
to make a decision involving money. As a general rule, people are hesitant to
commit to purchasing a product or service until they have convinced themselves
that they need it and are assured they are getting it at a fair price. Research
indicates a prospect will say no on average five times before they actually buy.
As a professional salesperson, it is important to remember that an objection is
not a rejection of you personally.
Believe it or not, objections are a good sign and you should actually look forward to them. After all, if your prospect was not interested in your product or service, they wouldn't be asking questions. Simply put, an objection is nothing more than a request for additional information. Top producers not only expect objections during the sales process, they actually anticipate them.
Typically, a prospect's objections will fall into four major categories; no money, no perceived need, no hurry, or no trust. If you haven't built trust and rapport with your prospect, qualified them financially, and conducted a thorough needs analysis, you can expect them to use objections to derail the sales process. When addressing an objection, don't dump the whole bale of hay. The majority of salespeople have a tendency to overwhelm and bore their prospects by over educating them. Many salespeople lengthen the appointment and use up their valuable fall back positions in an attempt to show how knowledgeable they are. Occasionally your prospect's objection may be disruptive and therefore, you might want to delay answering it until a more appropriate time. When you make the decision to delay your response, I recommend you write their question down and ask them, "Would it be ok to address this question later on in my presentation?" However, if the same objection comes up twice, you should stop and address it immediately.
Keep in mind that you may have to ask for the order several times before you get
the sale; so make sure to vary your closing questions.
The key to overcoming objections and closing the sale is to remain professional and be persistent without becoming argumentative or defensive. Knowing how to effectively address your prospect's objections brings you closer to their final question, "Where do I sign?"
Key Learning Objectives
Powerful New Business Development Prospecting Strategies
Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is painfully simple; the six-figure sales reps spend more time on the phone and never forget to ask for referrals! Top producers don't need to be told to ask for referrals or follow-up on hot leads, because they understand that prospecting is a necessity and not just an activity. The good news is that prospecting for new business, like any other skill, can be trained and developed into a habit.
To be successful in the sales profession salespeople need assistance from their clients in the form of referrals. Average salespeople do not invest their time nor spend their money developing their good clients into advocates. An advocate is a person who will go out of their way to recommend a salesperson to their friends and associates. Advocates aren't born they're developed over time!
When it comes to asking for referrals, timing is everything. Research indicates that the most effective time to ask for referrals is right after you've made the sale or provided a valuable service for your customer. Asking for referrals prior to closing the sale is a big mistake and may even jeopardize the sale itself. Once the sale has been completed, a customer will be on an "emotional high" and far more receptive to the idea of providing referrals.
Prospects, like food in your refrigerator, are perishable and therefore need to be contacted quickly. Each day you let slip by without making initial contact with your referral dramatically reduces the probability of you making the sale. Develop the habit of contacting your referrals within two-business days or sooner. Have a system to keep track of referrals so they don't end up falling through the cracks. It's critical to have a computerized client contact management system to record your remarks and track future contacts and appointments. Relying on your memory alone is a very poor business decision that will cost you dearly.
In this powerful program, John will show your sales team how to use proven techniques to help them prospect effectively and have a steady flow of new business. It really doesn't matter how organized, knowledgeable, or motivated your sales team is if they can't effectively prospect.
Unfortunately, not every prospect will be interested or qualified financially to purchase your products or services. Successful sales reps don't waste time chasing after low-probability prospects and know when it's time to cut their losses and move on. For the majority of salespeople, prospecting for new business is without a doubt the most challenging and stressful aspect of the selling process. Selling is a contact sport and daily prospecting for new business is the key to every salesperson's long-term financial success. By integrating these powerful prospecting tips into your sales reps' daily business routine, they will be able to keep their appointment calendar packed!
Key Learning Objectives